More moé!

Moé (pron: mo-eh) is one of the character-classifications in animes. There isn't any specific definition for it. In a literal point of view, in Japanese language the word can be best defined as 'budding' 'sprouting' or 'growing' . However, based on my extensive reading, it is actually derived from a Japanese slang which conveys the 'liking' or 'strong interest' in something. In some cases it can also be equated with the concept of geek or otaku.

Within the realm of anime fandom, moé is actually an archetypal character (by and large, young female character a.k.a bishojou) that triggers the feeling of protectiveness ,more often than not, among the male viewers. Typically, this type of character brings out the sense of purity, innocence as well as extreme cuteness or popularly coined as kawaii. However, in my humble opinion, there are also moé cases where bishie or bishounen is involved, though, I consider this under isolated ones (click HERE and HERE). Furthermore, moé can also be pigeonholed as various types such as nekomimi-moé, megane-moé, meido-moé and the list goes on.

Below are some eminent moé characters. Notice that, all of them are wearing school uniform (read HERE).

Name : Hirasawa Yui

Anime : K-On! and K-On!!

Name : Asahina Mikuru

Anime: Suzumiya Haruhi No Yuutsu 1 & 2 and Suzumiya Haruhi No Shoushitsu

Name : Furukawa Nagisa

Anime : Clannad and Clannad After Story

Name : Sakura Mikan

Anime : Gakuen Alice

Name : Honda Tohru

Anime : Fruits Basket

Name : Mitsukuni Haninozuka a.k.a Honey-senpai
Anime : Ouran High Host Club

Initially, I associated moé with 'fetish'.Nevertheless, after doing some readings I believe the word 'fetish' is to strong. Evidently, it should not be associated with any sexual conduct. In addition, based on what I have read so far, moé should not be confused with ecchi or - even worse - hentai. For the reason that, moé characters usually initiate the sense of protectiveness as well as maternal / paternal love to protect. In actual fact, the characters are normally created to soothe the viewers (mostly male) rather than to incite sexual conduct. And for the same reason also, some critics claim that moé is a type of child-like character with erotic undertone also associated with lolicon. There are also some opinions that explain, moé characters only exist in seinen anime or manga since it targets the demographic - men. Thus, if the supossed moé characters ever exist in other genre, therefore they are not moé in actual fact.

For your information, there are many endless discussions and debates on this issue and it seems that they will not cease in any time sooner. Obviously, since there are many opinions on this matter, there are no exact black and white on how a moé character should be or act.

[Notes]

Bishoujos = beautiful young girls
Bishounens = pretty boys

Nekomimi = cat's ears

Megane = glases / spectacles

Meido = maid

Lolicon a.k.a Lolita Complex = sexual attraction to little girls